PriceLabs, Inc. Cookies and Other Tracking Technologies Policy

1. Introduction

This Cookies and Other Tracking Technologies Policy ("Policy") explains how we use cookies on the PriceLabs Platform platform (available at: https://hello.pricelabs.co/) and related services (the “Service"). This Policy forms an integral part of our Privacy Policy and applies to all users of our Service.

2. What Are Cookies and Other Tracking Technologies?

2.1. Cookies

Cookies are small text files containing information that are downloaded to your device when you visit a website. They help websites recognize your device and remember your preferences to improve your browsing experience. When you use the PriceLab, Inc. platform we may store some information (commonly known as a “cookie”) on your computer.

Cookies are specific to the server that created them and cannot be accessed by other servers, which means that they cannot be used to track your movements around the web. We use cookies for enabling our web server to track your session between pages of the site and provide a continuity of experience. Passwords and credit card numbers are not stored in cookies.

Session Cookies are removed from your device once you close your browser session.

Persistent Cookies last for longer periods on your device – after you close your browser session.

First-party Cookies are set directly by the website that the user is visiting. For the purpose of this Policy, these are cookies that are set directly by the Platform.

Third-party Cookies are set by a domain other than the one visited by the user. For the purpose of this Policy, these are cookies that are set by service providers of the Service. Each third-party provider is responsible for their use of tracking technologies according to their own privacy policies, which we encourage you to review.

Strictly Necessary Cookies are cookies are essential in order to enable you to move around the Platform and use its features, such as accessing secure areas of the Service. Without these cookies, services you have asked for cannot be provided.

Analytics Cookies are cookies that allow us to employ data analytics so we can measure and improve the performance of our Service and provide more relevant content to you. These cookies don't collect information that identifies a user down to an individual level that is available to us. These cookies are not passing personal data to any external third party other than in limited cases when we engage a service provider to act on our behalf but who is then unable to use the data for their own purposes.

Performance Cookies are generally third-party cookies from vendors we work with or who work on our behalf that collect information about your visit and use of the Service, for instance which pages you visit the most often, and if you get error messages from web pages. These cookies don't collect information that identifies a user. All information these cookies collect is anonymous and is only used to improve how the Service works. Third party vendors may have access to this data and may use it to improve their overall services and offerings.

Functionality Cookies allow a website to remember choices you make (such as your username, language or the region you are in) and provide more enhanced, personal features.

These cookies cannot track your browsing activity on other websites. They don’t gather any information about you that could be used for advertising or remembering where you’ve been on the Internet outside our Service.

Advertising and Social Media Cookies are used to (1) deliver advertisements more relevant to you and your interests; (2) limit the number of times you see an advertisement; (3) help measure the effectiveness of the advertising campaign; (4) retargeting and (5) understand people’s behavior after they view an advertisement. They are usually placed on behalf of advertising networks with the site operator’s permission. They remember that you have visited a website and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.

2.2. Other Tracking Technologies

Functions usually performed by a cookie can be achieved by other means. This could include, for example, using certain characteristics to identify devices so that visits to a website can be analysed. Similar Technologies include, for example: HTML5 local storage, Local Shared Objects, Canvas, CSS and other fingerprinting techniques, clear gifs (web beacons) and tracking pixels, ‘Evercookies’, HTTP headers, user agent strings, scripts, ETags, social networking widgets, SDKs (software development kits), graph APIs (application programming interface), plugins, and more.

3. For What Purposes Cookies and Similar Tracking Technologies Are Used?

Cookies and similar tracking technologies are used in numerous ways. For example, when analysing traffic to a website or tracking users’ browsing behaviour.

Cookies and similar tracking technologies are widely used as they allow a website to recognize a user’s device. They help websites to remember the visitors and their activities, for example, the user’s login details, or the goods users wish to buy when they add goods to their online basket or proceed to the checkout on an internet shopping website.

4. Your Choices and Controls

You can block or erase cookies from your computer if you want to (your browser’s help screen or manual should tell you how to do this), but certain parts of the Service are reliant on the use of cookies to operate correctly and may not work correctly if you set your browser not to accept cookies.

4.1. Cookie Consent

Cookies and other Tracking Technologies that are not strictly necessary for the operation of the Service require your consent. For strictly necessary cookies, consent is not required under applicable laws, as otherwise, we would not be able to serve you with the Service.

If you do not agree to accept our cookies or other tracking technologies that are not strictly necessary for the operation of the Service, we will make commercially reasonable efforts to provide you with as similar level of services as we can.

You can also withdraw your consent to our use of non- necessary cookies and other tracking technologies at any time, as further detailed below.

4.2. Managing Cookies

Every browser allows you to manage your Cookies and other Tracking Technologies preferences, usually found in the “Help” or “Settings” sections of the web browser.

Here are some links to some commonly used web browsers: (a) Google Chrome; (b) Microsoft Edge; (c) Mozilla Firefox; (d) Microsoft Internet Explorer; (e) Opera; (f) Apple Safari.

4.3. Do Not Track

Some web browsers offer a “Do Not Track” (“DNT”) signal. A DNT signal is an HTTP header field indicating your preference for tracking your activities on our services or through cross-site user tracking. While we respect user privacy choices, our Service currently does not respond to Do Not Track (DNT) signals.

5. Updates to This Policy

We may update this Policy periodically to reflect changes in our practices or for legal requirements. Substantial changes will be effective 30 days after initial posting, while minor changes will take effect immediately.

6. Contact Us

For questions about our use of cookies and other Tracking Technologies, please contact our privacy team at: [email protected]

7. Additional Information

For more information about cookies, visit:

www.aboutcookies.org

www.allaboutcookies.org