AI-powered Revenue Management
Meet Athena, the AI revenue analyst working inside your account. Free in beta.
Not a PriceLabs customer yet? Start a free trial.

Your AI Revenue Analyst, Inside PriceLabs.

She runs the analysis, builds the reports and surfaces what to optimize, so you spend your time deciding, not digging.
Five Ways Athena Works For You
Agents, Skills, Routines, Chat and Personal settings, all inside your PriceLabs account.

Special agents built on PriceLabs’ expertise. Unlike generic AI, uses deterministic logic carefully trained by our team.
Athena is Proactive But You Stay in Control

Routines run before you log in, daily or weekly. She flags slow listings and fast-filling dates, with findings in PriceLabs and by email.
You choose which routines run. Every recommendation waits for Accept, Review or Reject. Nothing changes without your yes.
Agents Built on 12 Years of Revenue Management Expertise.
Each agent does one job like an analyst, built by PriceLabs.
RUNS ON ITS OWN
Spots listings with unusually few bookings.
Catches dates booking faster than usual.
Flags listings booking too fast, often a price set too low.
Warns you early when a segment falls behind.
ASK ANYTIME
A quick read on how your whole portfolio is doing.
How you're placed for the busiest dates ahead.
Find out why a price is what it is, and how it got there.
The nearby listings PriceLabs prices yours against.
What a property at any address could earn.
Find out why a listing isn't getting bookings, and what to do about it.
Write an automation in plain English. She runs it on schedule.
A chatbot only answers questions. Athena does the real analysis.

Built for Revenue management, Not General Chat
RM expertise
✕ Prompt-dependent
✓ Agents tuned by PriceLabs
Reliability
✕ Hallucination risk
✓ Deterministic agent logic
Data access
✕ Via MCP, but large data volumes are costly and raise hallucination risk
✓ Native to your PriceLabs account
Recurring analysis
✕ You build the automation
✓ Routines ready out of the box
Anomaly detection
✕ Only when you ask
✓ Routines flag anomalies on autopilot
Acting on insights
✕ Possible via MCP, no easy review workflow
✓ One-click Accept, Review or Reject in PriceLabs and by email
Knowing your business
✕ Generic memory, not deep on you and your market
✓ Learns your goals, listing notes and market
Cost
✕ Separate subscription
✓ Free in beta
Or, Bring PriceLabs Into the AI Tools You Already Use

Connect Claude to your PriceLabs account and manage everything using everyday language. Find listings, check performance, update prices, no app needed
The foundation for building your own AI on top of PriceLabs. Feed data, recommendations, and actions into your own systems and automations, at scale
Every Place AI Is Already Working For You
Athena is one part of how we use AI. Across PriceLabs, AI helps automate repetitive work, surface useful insights, and make complex revenue management tasks easier.
The AI pricing engine that updates your rates daily on real demand, seasonality, and market signals
AI adjusts your minimum-night rules automatically as demand shifts
You set the goals, AI spots the revenue leaks before they happen
Grades your photos, title and description, then writes better ones.
Flags what needs attention, from setup gaps to blocked dates.
Ask questions about your reports and market data in plain language.
Athena. In beta, free.
Your portfolio changes every day. Athena helps you see what matters.
